Ads Specs Testing:

DISPLAY

  • Standard image formats accepted = GIF, JPG, PNG
  • Alcance can accept ad sizes of any dimension.  Delivery of ad sizes is dependent on available inventory. Recommended display ad sizes are 300×250, 728×90, 160×600, 300×600
  • Animation: Animation length may not exceed 15 seconds
  • Audio must be user-initiated via click
  • Flash units are no longer accepted
  • Valid click-thru landing page required
  • Alcance requires a back-up .jpg or .gif file to accompany all rich media ads and HTML-5 ads
  • The IAB recommends following LEAN guidelines found here: https://www.iab.com/newadportfolio/

Static Files

  • Formats: GIF, JPG, PNG
  • File Size: 40k recommended, 100k maximum file size

HTML-5

  • We prefers 3rdparty tags for HTML 5 creative but can accept HTML 5 creative asset packages on request.  Alcance cannot host creative asset packages for expandable units.
  • All ads must open in a new browser
  • We require a back-up .jpg or .gif file to accompany all rich media ads
  • Maximum 199k combined file size on Alcance Hosted assets.
  • 100k initial load max and 2.2MB subsequent load max on third party hosted assets.
  • No spaces in the file names of any Alcance hosted asset
  • AllAlcance hosted assets must reside in the same folder as the index.html file
  • All hosted HTML-5 ads must be clickable and use Javscript to initiate the click-through. Ads must also include [UNENCODED_CLICK_REDIRECT] before the final URL

Tags

  • Formats: JavaScript, HTML or Iframe third party ad serving tags
  • Tags must be able to accept click tracking
  • All tags and subsequent third party hosted assets must use SSL serving
  • File Size: 100k initial load max and 2.2MB subsequent load max on third party hosted assets.

Expandables

  • All expandable ads must be able to detect page edge and expand accordingly
  • Mandatory “Close” button in top right corner (unless mouse-over)
  • Method of expansion and un-expansion must be the same (i.e., mouse-over or click)No restrictions on hotspot location or size
  • File Size: 100k initial load max and 2.2MB subsequent load max on third party hosted assets.
  • Rising Stars
  • Alcance adheres to the IAB recommended guidelines for rising star ad units. A full breakdown of specs can be found at http://www.iab.com/guidelines/display-rising-stars-ad-units/

MOBILE

  • File Size: 40k recommended, 100k maximum file size

Smartphones

  • Either in-page or docked
  • Files Sizes: 320×50 (preferred), 300×50, 300×250

Tablets

  • Either in-page or docked
  • File Sizes: 728×90, 300×250
  • Expandable up to 600×600

VIDEO

Pre-roll

  • Alcance accepts video files or VAST/VPAID tags
  • VPAID tags required if vieawbility measurement is included(VAST tags should be sent as well to ensure delivery)
  • We recommend Pre-Roll ads of length 15s and 30s. 60s second ads accepted but not recommended

Video Ads

  • Format: VAST/VPAID Tag, and jpeg/png of static poster frame
  • Size: 640×480
  • Max weight: 1.5 mbps, any length accepted
  • Headline: 30 characters or less (copy should be able to stand alone)
  • Caption: 200 characters or less (copy should be able to stand alone)
  • Logo: JPEG/transparent PNG recommended, 300 pixels, two versions: light and dark
  • Landing page URL: Landing page you wish to drive the clicks to

 

3RD PARTY TRACKING

  • Alcance accepts third party click and impression tracking on hosted assets for all formats
  • 1×1 tracking pixels recommended for all impression tracking
  • Click-through redirects required for 3rd party click tracking
  • Third Party tracking accepted on pre-roll for impression, click, and video quartiles.