Indigenous | Native American | First Nations

Outreach to Indigenous – Native Communities

Marketing and Communication with Indigenous communities offers many challenges, however especially for governments, outreach to these communities is very important.

Even in naming reference to the community there are differences.  For example: United States – Native American | Canada – First Nations | Latin America – indígena.

In the United States the Native American population of 6.8 million (2.1 % of the U.S. population) is spread out across the country, with California, Arizona and Oklahoma being the most populous and Alaska having the highest percentage (13.1%).

In Canada the First Nations community is near 4% of the population with 40% of peoples living on reserves and with it the challenges of high unemployment rate and other issues of concern to the government.

While in Latin America indigenous populations represent approximately 50 million people belonging to 500 different ethnic groups.  With the largest populations in Mexico, Guatemala, Peru and Bolivia, there are numerous challenges for both the community and governments to communicate effectively.

Alcance Media Group has worked with government organizations to assist in outreach to indigenous communities and are interested in assisting yours where possible.

P&G: If you aren’t doing multicultural marketing, you aren’t doing marketing

Marc Pritchard

Chief Brand Officer, Procter & Gamble

More Projects

Digital Advertising Services

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Multicultural Marketing Solutions

Multicultural Marketing 

The U.S. market is diverse and AlcanceMG can digitally reach them.  Including multicultural reach into advertising strategy is key: Hispanic, Black, Asian, Indigenous and other diverse segments should be considered.

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Display Advertising

Cross Platform Display

Extensive reach through digital banners across desktop and mobile devices.

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United States - Canada - Mexico

North America

The U.S., Canada, and Mexico are connected through commerce, travel and more.  Cross platform, cross border digital strategies can maximize your reach.

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Video Advertising

Cross Platform Video

Extending audience reach through video on desktop, mobile, OTT and Connected TV platforms

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Latin America - Caribbean - Global

Latin America | Caribbean

From international business to specific links with latino communities in the U.S., Alcance Media Group connects brands across borders. 

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Email Marketing

Email Marketing

A response driven component to digital advertising strategy includes email marketing.

Indigenous | Native American | First Nations