Black | African American Marketing

Community and Projects

In the United States the African American | Black Population represents approximately 48 million people (14.7% of the U.S. population) and is a community with major influence, especially in certain states and urban areas. 

In Canada, the Black population accounts for nearly 3.5% of the total population and 15.6% of the population defined as a visible minority and is still growing. 

P&G: If you aren’t doing multicultural marketing, you aren’t doing marketing
Marc Pritchard

Chief Brand Officer, Procter & Gamble

More Projects

Digital Advertising Services

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Multicultural Marketing Solutions

Multicultural Marketing 

The U.S. market is diverse and AlcanceMG can digitally reach them.  Including multicultural reach into advertising strategy is key: Hispanic, Black, Asian, Indigenous and other diverse segments should be considered.

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Display Advertising

Cross Platform Display

Extensive reach through digital banners across desktop and mobile devices.

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United States - Canada - Mexico

North America

The U.S., Canada, and Mexico are connected through commerce, travel and more.  Cross platform, cross border digital strategies can maximize your reach.

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Video Advertising

Cross Platform Video

Extending audience reach through video on desktop, mobile, OTT and Connected TV platforms

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Latin America - Caribbean - Global

Latin America | Caribbean

From international business to specific links with latino communities in the U.S., Alcance Media Group connects brands across borders. 

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Email Marketing

Email Marketing

A response driven component to digital advertising strategy includes email marketing.

Black | African American Marketing