Blog Posts – Research – Resources
Standard programmatic marketplaces do offer data layers that allow a buyer to check the box. However, for advertisers want to effectively reach multicultural segments, it is important to go beyond just checking the box for diversity events (black history month or Hispanic heritage month) and work with experienced diversity partners that can go beyond.
While Black History Month may bring diversity & inclusion outreach efforts to the forefront for many brands, many top brands have had continuous multiyear efforts focused on multicultural marketing outreach to the Black | African American communities.
Of the estimated 23 million + Asian population in the U.S., the group has roots from 20 or more countries in East and Southeast Asia and the Indian subcontinent. Many of these areas have distinct cultures and languages that have influences on the community wherever they may live.
2021 is the Year of the Ox on the Chinese Calendar
The Year of the Metal Ox comes right after the Year of the Metal Rat (2020) and before the Year of the Water Tiger (2022)!
According to the Lunar calendar, the Spring Festival starts on February 12th and lasts until February22nd, 2021. Unlike western holidays such as Thanksgiving or Christmas, when you try to calculate it with the solar (Gregorian) calendar, the date is all over the place.