Blog Posts – Research – Resources
Multicultural Programmatic Advertising Integrations
Standard programmatic marketplaces do offer data layers that allow a buyer to check the box. However, for advertisers want to effectively reach multicultural segments, it is important to go beyond just checking the box for diversity events (black history month or Hispanic heritage month) and work with experienced diversity partners that can go beyond.
Black History Month Diversity Outreach
While Black History Month may bring diversity & inclusion outreach efforts to the forefront for many brands, many top brands have had continuous multiyear efforts focused on multicultural marketing outreach to the Black | African American communities.
Asian and Pacific Islander Population in the U.S.
Of the estimated 23 million + Asian population in the U.S., the group has roots from 20 or more countries in East and Southeast Asia and the Indian subcontinent. Many of these areas have distinct cultures and languages that have influences on the community wherever they may live.
Chinese New Year 2021 – Year of the Ox
2021 is the Year of the Ox on the Chinese Calendar
The Year of the Metal Ox comes right after the Year of the Metal Rat (2020) and before the Year of the Water Tiger (2022)!
According to the Lunar calendar, the Spring Festival starts on February 12th and lasts until February22nd, 2021. Unlike western holidays such as Thanksgiving or Christmas, when you try to calculate it with the solar (Gregorian) calendar, the date is all over the place.
Here are the current digital ad specifications for campaigns running across AlcanceMG programmatic, multicultural, and international networks. These Ad Specifications work across platforms such as Connected TV / OTT, Desktop and Mobile devices.
Capability Statement – Alcance Media Group
Alcance Media Group’s Capability Statement for Government Contracts for Digital Multicultural Marketing on a Local, State, National and International Level
Covid-19 Diversity Health Outreach
Alcance Media Group has set up Coronavirus programs to assist local, state, and federal health programs to reach key diverse high risk multicultural communities such as African American, Native American and Hispanic communities, many of which are considered high risk in regards to COVID-19 and as such are in a position to assist wherever possible.
2021 Multicultural Events Calendar
Beyond the key federal holidays that result in many cases to days off of work, there are an incredible mount of festivals, celebrations and remembrances that are known to varying degrees. Below is a large list (does not contain all) that can help give some insight as to the many diverse celebrations in the United States.