Asian and Pacific Islander Population in the U.S.

Asian and Pacific Islander Population in the U.S.

The Asian population in the United States is not only one of the fastest growing, but also one of the most diverse.

Of the estimated 23 million + Asian population in the U.S., the group has roots from 20 or more countries in East and Southeast Asia and the Indian subcontinent.  Many of these areas have distinct cultures and languages that have influences on the community wherever they may live.

According to Pew Research the U.S. Asian population grew 72% from 2000 – 2015 outpacing the growth of the U.S. Hispanic community during that period.

While there is not an overwhelming country of origin, the three largest groups are of Chinese, Indian and Filipino descent.

Nearly half (45%) of U.S. Asians live in the West, with about one-third (31%) in California alone.

U.S.-born Asians (94%) are more likely than foreign-born Asians (55%) to speak English proficiently. Meanwhile, 32% of Asian Americans overall speak only English in their homes, while 68% speak a language other than English at home.

Key cultural observances for the Asian and Pacific Islander Communities include:

Asian & Pacific Islander Heritage Month | May

Filipino Heritage Month | U.S. is October | Canada is June | *Marketing to Filipinos

Lunar New Year | Chinese New Year

For brands & agencies looking to reach Asian communities in the U.S. and Canada please contact our team Alcance Media Group or check out some or our projects.

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Infographic: U.S. Census Bureau | Asian and Pacific Islander Population in the U.S.

Asian and Pacific Islander Population in the United States[Source: U.S. Census Bureau]

 

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The U.S. market is diverse and AlcanceMG can digitally reach them.  Including multicultural reach into advertising strategy is key: Hispanic, Black, Asian, Indigenous and other diverse segments should be considered.

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AlcanceMG Asian and Pacific Islander Population in the U.S.