Many brands and their agencies are quite aware of some of the key holidays in the U.S. such as Christmas, July 4th and many others. In some cases they have even created campaigns around shopping centric creations such as Back to School, Black Friday, Black Monday, Toyotathon and others.
Beyond the key federal holidays that result in many cases to days off of work, there are an incredible mount of festivals, celebrations and remembrances that are known to varying degrees. Below is a large list (does not contain all) that can help give some insight as to the many diverse celebrations in the United States. Many of these specifically relate to key multicultural audiences: Hispanic | Latino, Black | African American, Indigenous, Asian, Pacific Islander, Arab American, Filipino and more.
Courtesy of Reach Multicultural here is a sample list of some key multicultural celebrations and their schedule for 2021 to help brands and marketers plan.
- January 20: DR. MARTIN LUTHER KING JR.’S BIRTHDAY The birthday of civil rights activist Dr. Martin Luther King Jr. is celebrated on the third Monday in January.
- February 12: LUNAR NEW YEAR, Also known as the Spring Festival or Chinese New Year. *2021 Chinese New Year – Year of the Ox
- February(month): BLACK HISTORY MONTH Celebrates Black History and African American culture
- March 31: CESAR CHAVEZ DAY honors the Mexican American farm worker and celebrates the contributions of labor leader and activist Cesar Chavez.
- April: (month): ARAB AMERICAN HERITAGE MONTH celebrating Arab American heritage, culture and contributions.
- April 23: Native American GATHERING OF NATIONS where over 500 tribes gather for three days to honor their culture
- April 13 – May 13, 2021: RAMADAN which is the holiest month of the Muslim year ( Islamic Holidays 2020, 2021, 2022)
- May 13: Eid al-Fitr is the “Festival of Breaking the Fast” and is celebrated by Muslims worldwide marking the end of Ramadan.
- May: (month): ASIAN PACIFIC AMERICAN HERITAGE MONTH recognizes the contributions and culture of Asians and Pacific Islanders in the United States.
- May: (month): JEWISH AMERICAN HERITAGE MONTH honors the contributions of American Jews
- May: (month): HAITIAN HERITAGE MONTH is observed in May 2019. Haitian Heritage Month is a celebration in the United States of Haitian heritage and culture. It was first celebrated in Boston, Massachusetts, in 1998.
- May 21: WORLD DAY FOR CULTURAL DIVERSITY is a day that recognizes cultural diversity as a source of innovation, exchange and creativity.
- June 20: WORLD REFUGEE DAY raises awareness about the plight of refugees .
- August 9: INTERNATIONAL DAY OF THE WORLD’S INDIGENOUS PEOPLES celebrating the richness of indigenous cultures as well as recognizing the challenges indigenous peoples face today.
- September 15– October 15 (month): NATIONAL HISPANIC HERITAGE MONTH celebrates the contributions, heritage and culture of Hispanic and Latino Americans.
- September 17: CONSTITUTION DAY AND CITIZENSHIP DAY commemorating the ratification of the United States Constitution in 1787 and also honors all who have become U.S. citizens.
- October (Month): GLOBAL DIVERSITY AWARENESS MONTH increasing awareness and acceptance of diverse cultures
- October 11: INDIGENOUS PEOPLE’S DAY (Native American Day) Celebrates and honors Native American history and culture.
- October 11: DIA DE LA RAZA, “Day of the Race”, in Spanish-speaking countries and communities.
- October 31 – November 2: DIA DE LOS MUERTOS three day celebration to remember dead relatives and friends.
- November (month): NATIONAL AMERICAN INDIAN and ALASKA NATIVE HERITAGE MONTH honoring the history and culture of Native Americans and indigenous people in the United States.
- December 25: CHRISTMAS
- December 26– January 1, 2020: KWANZAA is a celebration honoring African American heritage
When looking to reach multicultural communities during these festivals or more importantly everyday, the team at Alcance Media Group is happy to assist. Contact Us Today!