Online Display Specifications

Please use the following creative specifications when designing online ads for Alcance Media Group.

Creative must be received 5 business days before campaign start (8 days for DFP Motif ads).
Creative must be sent to Creative Submision and to your sales contact.

Ad Dimensions: 300x250
Max file size: 40k
URL - the linking URL for the ad
Animation: 3 loops max, animation must stop after 30 seconds
Preferred format: Internal redirect (for DFP users).
Flash: This unit accepts flash. Please see the specifications below.
Expandable Creative: Must be specified in the IO, but this unit can be expandable. Please see specifications below.
Video: Must be specified in the IO, but this unit can be video. Please see specifications below.
Third party ad servers: Yes, we accept third party ad servers.

Ad Dimensions: 728x90
Max file size: 40k
URL - the linking URL for the ad
Animation: 3 loops max, animation must stop after 30 seconds
Preferred format: Internal redirect (for DFP users).
Flash: This unit accepts flash. Please see the specifications below.
Expandable Creative: Must be specified in the IO, but this unit can be expandable. Please see specifications below.

Ad Dimensions: 120x600
Max file size: 40k
URL - the linking URL for the ad
Animation: 3 loops max, animation must stop after 30 seconds
Preferred format: Internal redirect (for DFP users).
Flash: This unit accepts flash. Please see the specifications below.
Expandable Creative: Must be specified in the IO, but this unit can be expandable. Please see specifications below.
Third party ad servers: Yes, we accept third party ad servers.

Ad Dimensions: 160x600
Max file size: 40k
URL - the linking URL for the ad
Animation: 3 loops max, animation must stop after 30 seconds
Preferred format: Internal redirect (for DFP users).
Flash: This unit accepts flash. Please see the specifications below.
Expandable Creative: Must be specified in the IO, but this unit can be expandable. Please see specifications below.
Third party ad servers: Yes, we accept third party ad servers.

Up through Flash 10 accepted
Max file size: 40k
Frame rate: No more than 18 fps.
Please supply the following when sending Flash creative:
- .swf - the compressed version of the .fla file.
- .gif or .jpeg - backup imageURL - the linking URL for the ad
Animation must stop after 30 seconds
All Flash ads need to have a clickTag encoded rather than a hard coded click-thru command. The following code needs to be added to the
button actions:

      on (release) {
      getURL (clickTag, "_blank");
       }

Must be specified in IO.
Tag provided by client.
Must load with sound off
Sound must be click activated, not rollover activated
Max run time 30 seconds
Stop icon must be visible
Advertiser pays any additional serving costs
Polite download: Preload < 15k. Rest of file (100k max) must stream after the rest of the page finishes loading.

.fla files (parent & child files, if applicable)
.swf (or some type of comp file/storyboard) file(s) to show us what the ad is supposed to do). In order to provide the exact timing, interaction and other conditions in the ad placement that you desire, please send a short explanation in writing of how the ad should work.
If video is involved, this should include things such as when the video begins/ends, the conditions for its play, if it should loop, what the Flash creative should or should not do during its play and so forth -- anything that cannot be readily gauged from the creative itself. In addition, a placeholder should be set in the creative, where the video should play with its exact proportions. This can be a rectangular box drawn in Flash.
Backup-gif's
Fonts: Fonts must be provided in a Stuffit file (.sit) or a zip file that is renamed to .piz from the creative agency. If those compressed files containing Macintosh fonts are ever extracted on a PC, the extracted files will NOT work. All Macintosh fonts must be compressed on a Macintosh and extracted only on a Macintosh to ensure proper delivery (which is why # 8 answers become so important). An alternative to fonts is to have all the flash vectored, which removes the need for font delivery.
Exit URL(s)
Your tracking requirements
What version of Flash the ads were created in, what version you want them published to, and what OS system they were created on (PC or Mac?)

Motif Streaming Video streams video directly to the user’s browser without caching. We can accept the following source formats:

If you have further questions please contact us: Creative Submision