AlcanceMG uses IAB certified ad serving technology. We support JPG, GIF and a variety of other rich media file formats. JavaScript tags are preferred for third-party serving, but IFRAME tags are accepted. All third-party tag MUST be secure (https).

Submit all creative assets and tags to: adoperations@alcancemg.com

 

Ad Specifications

ADVERTISING UNIT SIZE POSITION CREATIVES
IAB Medium Rectangle 300×250 Within Content Areas HTML5, PNG, Animated GIF, JPG – up to 40k in size (under 30 seconds animation and 3 loops max).
IAB Wide Skyscraper 160×600 Right or Left Nav Bar on Most Sites HTML5, PNG, Animated GIF, JPG – up to 40k in size (under 30 seconds animation and 3 loops max).
IAB Leaderboard 728×90 Top of Most Pages HTML5, PNG, Animated GIF, JP – up to 40k in size (under 30 seconds animation and 3 loops max).
IAB Large Rectangle 300×600 Within Content Areas HTML5, PNG, Animated GIF, JPG – up to 40k in size (under 30 seconds animation and 3 loops max).
Outstream In-Content Video 16:9 Aspect Ratio. 1280×720 and 15 or 30 seconds (recommended), longer formats are accepted Runs within Content Section of websites VAST2.0 Tags preferred! Hosted mp4, avi, mov (recommended) file formats. Maximum file size is 10M.
Video Pre-Roll 16:9 or 4:3 Aspect Ratio. 1280×720 (recommended). 15 (recommended) or 30 seconds. Runs prior to Video Play VAST2.0 Tags preferred! Hosted mp4, avi, mov (recommended) file formats. Maximum file size is 10M.
Mobile Ad Unit 320×50 Always visible at the top or bottom of phone screen. Banners can link to Web page URL, phone number, audio, maps, podcast, AppleiTunes or Google Play content. HTML5, PNG, GIF, JPG – up to 40k in size
Mobile Interstitial (Takeover) – Under Confirmation 320×480 Takes over the entire phone screen. Interstitial can link to Web page URL, phone number, audio, maps, podcast, AppleiTunes or Google Play content. PNG, GIF, JPG – up to 40k in size (no animated GIFs)
Custom Placements– Under Confirmation Variable Varies by Publisher PNG, Animated GIF, HTML, JPG

 

HTML5 Serving Options

 

AlcanceMG hosts HTML5 creative or third-party ad tags. Our approved third-party ad serving vendors are OpenX, Adbutler, DFP and Sizmek. Ask us first for other third-party integrations.

 

HTML 5 ASSETS MAX FILE SIZE FILE TYPE MAX SIZE SHARED LIBRARY FILES
HTML5 Rich Desktop / Tablet Backup Image 40kb JPG, PNG, GIF 100 kb
Initial Load 100kb HTML5, JPG, PNG, GIF
Polite Load / Panel 2.2 MB HTML5, JPG, PNG, GIF
User Initiated Load / Expansion 10 MB HTML5, JPG, PNG, GIF
Video (optional) 10 MB MP4, OGG, WebM
HTML5 Rich Mobile

 

 

 

Backup Image 40kb JPG, PNG, GIF 100 kb
Initial Load 80kb HTML5, JPG, PNG, GIF
Polite Load / Panel 100kb HTML5, JPG, PNG, GIF
User Initiated Load / Expansion 2 MB HTML5, JPG, PNG, GIF
Video (optional) 2 MB MP4, OGG, WebM
HTML5 Standard Banner 80kb HTML5, JPG, PNG, GIF 100 kb

 

 

Third-Party Ad Serving

  • All assets must be hosted by an approved third-party ad serving vendor
  • Approved third-party ad serving vendors are OpenX, Adbutler, DFP and Sizmek
  • Tags must be SSL and SafeFrame compliant
  • HTML5 is not supported on Internet Explorer 8 or older versions. In these instances, a fallback image must be displayed to users
  • Libraries and assets such as jQuery, Fonts, CSS must be served by the approved third-party ad serving vendor
  • If you are using jQuery, the jQuery file needs to be hosted by the third-party ad serving vendor

 

 

Recommendation

  • To avoid/remove unnecessary jQuery calls; consider using Web API and Vanilla Javascript.
  • Instead of providing a massive font file containing hundreds of icons/glyphs that you may or may not use, please consider loading only the characters required
  • Minifying files makes a huge difference and can help improve performance. Please consider minifying HTML, CSS and JS using a suitable minifier of your choice
  • Avoid animation effects that are CPU intensive
  • Avoid or reduce the usage of: loops and timers, setInterval, setTimeout, requestAnimationFrame
  • Avoid eval() to avoid security risks
  • Avoid global variables