Spanish SEM - Alcance MG

Search Engine Marketing

With an experienced, multilingual team, Alcance Media Group offers complete Search Engine Marketing (SEM) services to advertisers of all sizes.  From custom transcreation and translation of keywords to reporting to SEM account management in all major search engines (Google, Yahoo, Bing etc.), we complete a key component of your marketing strategy.  Alcance is your one stop shop for reaching the U.S. Hispanic and Latin American markets through search.

Keys to U.S. Hispanic SEM and Latin American SEM

In the U.S., search queries in Spanish account for 8% of overall search, have less competition, than English language searches, and provide excellent ROI for marketers. Additionally, U.S. Hispanics are 58% more likely to click on search ads than the general population.

In Latin America, the typical searcher conducted 167 queries in March 2011. This put the regional total at over 18.5 million for that month, highlighting enormous growth in the region in all areas of Latin American search marketing.