Hispanic and Latino Advertising Network - Alcance MG
Ad Network
Alcance Media Group helps advertisers and agencies to reach the U.S. Hispanic and Latin American markets –the most important growth segments in digital advertising– by leveraging superior service, experience and industry-leading technology.
The AlcanceMG Advertising Network offers access to quality online, video and Mobile Advertising inventory through our network of premium and long tail publishers.
We focus on helping you reach your goals in the most efficient and cost-effective way possible The AlcanceMG Hispanic and Latin American ad networks offer extensive targeting options including (but not limited to):
- channel
- location (Geo-targeting)
- language (English, Spanish, Bilingual) and
- country of origin
U.S. Hispanic Marketing Goes Digital
The U.S. Census reports that Hispanics are the fastest-growing demographic segment in the U.S., accounting for 30% of the nation’s population by 2050. With an estimated 70% of the U.S. Hispanic population expected to be online by 2014, digital advertising will be key to any marketing plan.
The AlcanceMG Hispanic Ad Network comprises over 600 publishers that reach the Latino market in the U.S. Whether it is IP targeting major Latin American news websites to the U.S., English-language websites with Latino-focused content or Spanish-language websites based in the U.S., our extensive network and utilization of top ad-serving technology ensures that you have the most successful campaign possible.
The Importance of Digital Marketing to Latin America
Latin America is a digitally savvy market that must be considered in any marketing plan. With an estimated 212 million internet users in Latin America in 2011 and an expected 285 million by 2015, digital advertising strategies for this fast-growing market are increasing dramatically.
Search in Latin America
In March 2011, there were over 18 million web searches performed throughout Latin America, while over 80% of internet users in some countries accessed online video.
Mobile Use in Latin America
Latin Americans have one of the world’s highest mobile device adoption rates: mobile phone user penetration was 55.4%.
